Latest from our blog

First Infusionsoft Certified Consultants in the UK

by on October 23, 2011 in Email Marketing, Marketing, Sales

Great news!  David Holland from EXELA is one of the very first official Infusionsoft Certified Consultants in the UK. The result have not yet been ... Continue Reading →

SalesExpert helps Dentist

by on October 14, 2011 in Email Marketing, Management, Sales, Strategy

UK based SalesExpert, David Holland has a deep understanding of clinical dentistry.  He also understands marketing automation like a pro!  Combining the two has made ... Continue Reading →

New eCommerce Module on the way

New eCommerce Module on the way

by on August 23, 2011 in Marketing, Sales

Hey, lets face it…Infusionsofts eCommerce module is not the very best available.  However it will do a perfectly good job for a vaste majority of ... Continue Reading →

Infusionsoft Interactive List

Infusionsoft Interactive List

by on August 22, 2011 in Management, Marketing, Sales, Strategy

I am sure this development from Infusionsoft will be under rated.  However it offers marketing automation users the ability to use list more productively that ... Continue Reading →

Deliverability is second to none

Deliverability is second to none

by on August 20, 2011 in Email Marketing, Marketing

Infusionsoft gets the job done.  Certainly they take care of their part of the bargin and get the emails onto the ESP servers.  So long ... Continue Reading →

Infusionsoft release 23

by on August 10, 2011 in Email Marketing, Management, Marketing, Sales, Strategy

With release 23 imminent the Infusionsoft partner have been shown the new features of the software.  The all the features are enhancements of current features ... Continue Reading →

What should I do to get patients now?

by on July 28, 2011 in Marketing, Strategy

I receive a call from a friend of mine who is an associate dentist with an interest in treatment patients with jaw joint problems.  The ... Continue Reading →

Facebook vs Radio

Facebook vs Radio

by on June 7, 2011 in Social Media

In this post I have looked at the economics of placing an advert on Facebook compared to running a radio campaign. My analysis assumes that ... Continue Reading →

Influence: Chapter 1 Reciprocation

by on April 26, 2011 in Marketing

I just reread the first chapter of Robert Cialdini’s book, Influence: The Psychology of Persuasion. In this chapter Cialdini discusses Reciprocation. I am not going ... Continue Reading →

Read this Book: Influence by Robert Cialdini

by on April 22, 2011 in Marketing

Often quoted and well worth reading, Influence: The Psychology of Persuasion by Robert Cialdini provides a mass of detail and empirical evidence as to why ... Continue Reading →